In need of a new direction!
By BETH GILLIN, a creative, talented, enthusiastic woman seeking a new position utilizing her outstanding talents in all areas of communication – written, verbal and presentation.
Ever feel like you’re stuck in a rut? I’ve felt that way for several years now. I’m just itching to jump into the first opportunity that comes my way, but I’m too sensible to let myself leap without looking. Stupid brain for being so smart, says the heart! I could really use a change and I know just where to begin. My job!
Read MoreHow to sustain a job search
I have a good friend who has been in job search for a while. The time it’s taking to land an opportunity has certainly been longer than expected. If I had a job in my back pocket I’d give it to her immediately. If only it were that easy…
Often coaching job seekers is challenging, you have candidates who have approached the task of finding a new opportunity with an open mind, asking for help from someone who knows the effective search techniques. They have listened to and implemented advice given. You want to see them succeed yet so often it takes some time.
I recently asked my long searching friend what keeps her going. Her immediate answer was Hope. It was then followed by connecting with others in the industry with whom she meets and the desire to utilize her skills in making a contribution.
Read MoreCreating Yourself & Your Brand
Whether you’re a job seeker or an organization with products or services, you are a salesperson. Job seekers are selling their unique personal talents while organizations sell their products or services. To successfully sell, we must know what we are selling. Knowing this we can move forward to build our brand.
While this may seem obvious to us, investing the time to thoroughly think about the concept of who we are and what we’re selling will make our sales efforts more effective. Once we’ve done this it will be easier to identify our target organizations or target customers and then build the appropriate strategies that will reach our market.
Everything about us makes up our brand – how, what and where we communicate; our “packaging” or appearance; our performance; our interactions with others – how we engage them; solve their problems; deliver customer satisfaction. Everything we say or do represents our brand. We make an impression on others when we communicate with them, whatever way we do that. You want to make a strong first impression even when it’s through text messaging!
Read MoreAbout Katie McGinty
In the community, Fortune 500 firms or small, family-owned businesses, Katie McGinty educates, motivates & inspires individuals, business owners, and organizational leaders to manage careers and create an effective branded online presence.
As owner of Creating Life Options, a global career management and business marketing firm Katie utilizes her successful experience in major corporations, extensive knowledge of social media marketing and networking she enables her clients to advance in their careers and increase their businesses.